Sir.

A brand born by the ocean, Australian label SIR has been synonymous with resort dressing since its inception in 2014. Founders Nikki Campbell and Sophie Coote incorporate their love of ‘70s style codes with the laid-back feel of their Bondi Beach home into a line of romantic resort wear. Our edit boasts a collection of contemporary and vintage influences that celebrates summer and the thrill of exploring new destinations. Expect minimalist silhouettes with simple prints and a monochromatic colour palette. Dive in below.