Browns Brook Street

Welcome to our flagship boutique in the heart of London’s Mayfair. 

Our forever home at 39 Brook Street sits within a Grade II listed building, thoughtfully restored by revered Milan-based architects, Dimorestudio. Blending historical and contemporary elements, our physical space combines creativity, innovative technology and exceptional service to offer visitors an extraordinary experience. Visit us to discover the latest luxury collections and dine in our beautiful restaurant with a private courtyard.

Ground Floor

The Focus Rooms
Metamorphic spaces with the capability to truly transform, we think of these rooms as a window to the Browns viewpoint. Spanning the ground floor of the boutique, these ever-changing areas showcase a curated edit of the very best pieces from high-fashion collections. The season’s most coveted ready-to-wear, shoes, bags, accessories and homeware are spotlighted on rotation. 

Fine Jewellery
Celebrating our legacy as the first multi-brand retailer to house fine jewellery and watches, this dedicated room hosts some of our most incredible jewels alongside a selection of exclusive designs. You can discover more fine jewellery in the cabinets on the first floor.

123V Browns & The Courtyard
At Browns Brook Street, our unparalleled luxury experience goes beyond fashion. We champion the best in plant-based culinary innovation with our restaurant, 123V Browns. Award-winning chef, Alexis Gauthier, serves up a bespoke seasonal menu of plant-based sushi and wines to be enjoyed in our beautiful restaurant or alfresco in our evergreen courtyard.

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First Floor

The Ultimate Designer Edit
The first floor is made up of connected rooms that showcase thoughtfully curated edits of the latest pieces from the most exciting established brands and next-generation designers. The most sought-after shoes, sneakers, bags, fine jewellery and accessories sit alongside ready-to-wear collections. Our homeware offering ensures you can curate your space, too.

Yellow Room
The jewel in 39 Brook Street’s crown, this space was once the iconic home of Mrs. Nancy Lancaster and appeared on the cover of The World of Interiors. Painted a glossy yellow since the 1950s, this room now hosts top superbrands and the very best of our womenswear curation.

Third Floor

Styling Suites: Jimi, Joan & Nancy
Welcome to our Personal Shopping floor. Book into one of three unique, tech-enabled styling rooms; Jimi, Joan or Nancy (a homage to Jimi Hendrix, Nancy Lancaster and our founder, Joan Burstein, the famous residents of Brook Street). 

Personal Shopping Appointments
Your Personal Shopper will dress your styling suite based on your requirements. In-store and virtual appointments are available to book Monday to Saturday, between 10:30am and 6:30pm. On request, we can offer an out-of-hours experience on any day, including Sundays, where you and your guests will be given exclusive access to our boutique (contact theclub@brownsfashion.com to enquire). Our expert team is on hand to create an unforgettable experience.

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The Bar

Meet us for a signature cocktail at The Bar — the perfect place to unwind after your personal shopping appointment.