Represent men

Represent is a British streetwear label founded by George Heaton in 2012. Whilst studying at Salford University, Heaton started designing T-shirts, which soon gained popularity on social media. His collection has been redefining the basics, with his pieces appearing in relaxed and oversized fits, and featuring vintage emblems and motifs. Made with British identity, our edit includes graphic T-shirts, sweatshirts and hoodies.